ABOUT US

+  OUR MISSION

+  A LETTER FROM THE FOUNDER  

+  OUR COMMITMENT TO EXCELLENCE  

+  WHY WE CERTIFY?

 

TO NURTURE AND NOURISH THE EGOS OF CHILDREN OF THE DIASPORA


 

THE BROWN CRAYON PROJECT™ is the first certified-organic, all natural line of skin & hair care products intentionally designed for babies, toddlers and children of color.

We provide parents and caregivers with a superior line of soulful, effective, safe, certified-organic solutions formulated to heal, protect, nurture & nourish the skin, scalp, hair & egos of our babies, toddlers & children.

Our focus is on health and enhancing the natural beauty of our children. We work with the smartest scientists to develop proven formulas, using the safest and highest-quality ingredients, following the strictest standards and prove it with our own kids and the children of our extensive and diverse network of families throughout the diaspora.

All of our products are GMO-Free and Pregnancy and Breast-feeding safe. We use ABSOLUTELY NO Sulfates. NO Parabens. NO Phthalates. NO Paraffin. NO Animal Ingredients. NO Artificial Colors. NO Artificial Fragrances.

We hold all our ingredients, products and partners to the highest quality standards. Our children insist on it.

 

A LETTER FROM THE FOUNDER

I am a Sudanese-American mother of two and creator of the product line determined to include children of the diaspora in the global conversations around physical and emotional health.


I had no idea that there were no certified-organic product lines for children of color when I started. I was just trying to make luxurious products for my little boys that didn't have GMOs, pesticides and harmful chemicals in them.

I wanted to give my kids a fresh start that didn't compromise beauty or safety.

My mother, who was with me for the birth of both of my sons, and I started making what we needed using old North & East African family beauty recipes at home. But our ingredients were limited and I wanted the process and ingredients to be clean, safe and the results to be consistent. With aisles of organic products across America, I couldn't help but notice that the organic revolution was happening and my boys were not being considered.

With a creative background in brand identity and new product development that spans from pharmaceutical & cosmeceutical, music, film and the arts, I started the journey towards products love. With the help and inspiration of a brilliant community of contributors from pediatricians, agriculturalists, coaches and chemists, I began researching and developing quality products for my children, my family, our friends, our community and our people.

I aim to establish a baby care brand that provides parents and caregivers with safe, effective, quality solutions that promote the health and well-being of our children with an inspirational message that let's them know they are included, seen and loved.

Our message is inspired by trips to the bookstore searching for my boys, searching for soul-nourishment from works like #changingchanging and #firebird. Nights spent gathering literature from #ellison to #achebe, music from #motown to #marley, quotes, images, history, current events, anything I could find to help in nurturing my children's confidence so they know there is a place out there for them amongst the stars. And I am not unique. I travel a community of beautiful parents in all the shades and colors of the universe that think and do the same.

This is for us.

Sincerely,


Founder + CEO
THE BROWN CRAYON PROJECT

 

OUR COMMITMENT TO EXCELLENCE

We believe in doing good by doing good business. We take great care in selecting all our partners, packaging and ingredients. It is important to us that we empower parents and caregivers with the education and options to make the best choices for their children and their families when they can.

We have made a decision to leave the least impact on the earth possible while delivering on our promise of high-quality, soulful and elegant solutions because our customers are worthy of excellence and we deliver excellence.

+  Intentionally formulated for babies, toddlers and children of color.

+  All-natural, chemical-free, NO: GMOs, Sulfates, Parabens, Phthalates, Paraffin, Animal Ingredients, Artificial Colors, Artificial Fragrances, Pregnancy & Breast-feeding Safe

+  Cruelty-Free and Earth Friendly

+  Doctor Recommended

 

OUR CHILDREN’S PLANET

We took every aspect of product design into consideration when we were developing our products. 

 

ON THE OUTSIDE

+  We use PET plastic bottles which are BPA and leach-free, lightweight and require less energy to transport + they can be recycled. PET can be used over and over again & is considered sustainable since Increasing numbers of PET plastic bottles are made from recycled PET.

+  We chose black for our bottles, not just because it’s beautiful but it helps block the UV rays and in a synthetic-preservative-free environment, we believe it to be a wise choice.

+  We want our children to see the greatness in their spirits, designing product labels that depict a series of kid superheroes inspired by the children in our community.

+  Our labels are transparent, honest and simple to best serve our customers.

 

AND THE INSIDE

+  We substitute all animal-ingredients in traditional recipes from the diaspora with effective, plant-based ingredients.

+  NO GMOs. Sulfates. Parabens. Phthalates. Paraffin. Animal Ingredients. Artificial Colors. Artificial Fragrances.

+  No synthetic ingredients or harmful chemicals.  All of our emulsifiers and preservatives are natural and plant-derived.

 

DOCTOR RECOMMENDED

With our advisory physicians (a community that we are growing), we are able to engage the scientific and medical community to aid in research and development, test the efficacy and safety of our products and engage with our community.

 

THE DESIGN TEAM

Intentionally formulated for babies, toddlers and children of color.  Children help decide the textures and final scents of all of our products. Ultimately, the brand is their experience.

 

WHY WE CERTIFY?

The seals assure our customers of the quality and integrity of our products and practices; we are in compliance with national certifying authorities.

Our facility complies with the high standards set by the responsible authorities and we present records that verify our compliance at least annually. Our operations have scheduled and inspected to assure standards to assure natural, healthy and safe manufacturing standards are met.

 

NSF | USDA

Unlike organic foods and beverages, USDA has not created specific organic standards for formulating and labeling personal care products that contain organic ingredients. Our products that are made up entirely of food-grade ingredients that fall under the NOPs guidelines (certifying body of the USDA), we certify USDA organic.

To address this gap, NSF/ANSI 305: Personal Care Products Containing Organic Ingredients was created. This standard defines both production and labeling requirements for personal care products containing organic ingredients. Similar to the NOP regulations for other organic products, the NSF “contains organic ingredients” standard also has specific requirements for organic ingredient, material, process and production specifications.

All of our products are formulated & manufactured in a facility that is both USDA and NSF certified & Gluten-Free Certified. Our ingredients are GMO-Free.

VEGAN & CRUELTY-FREE CERTIFIED

We have committed to substituting all animal-ingredients in traditional recipes from the diaspora with effective, plant-based ingredients, producing them with only Vegan and Cruelty-Free certified ingredients.

GLUTEN-FREE CERTIFIED

We considered little ones who may be facing gluten sensitivity or celiac disease.  Knowing from experience that little ones put everything in their mouths, especially during bath & lotion time, we committed to producing Gluten-Free certified products made in a Gluten-Free certified facility.

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